Since I joined Bonfire in 2019, our brand has evolved into this lovely, playful vibe. While our logo and core brand colors have stayed the same, we have added in an energetic, textured illustration style that allows us to have a ton more personality.
Below you will find a few glimpses into our Bonfire Marketing Guidelines that we created in 2022 as a temporary visual of the changes that we had began to embody.
Core Bonfire
Bonfire X: For Creators
While this was enough to hold us over... we knew we needed to renovate the Bonfire Brand Guidelines that existed from 2018. Our brand had grown so much, but we hadn't taken the time to formulate the new brand guidelines.
After shifting many priorities, I was able to create the 2023 Bonfire Brand Guidelines! These were extremely important to have right as they are in our contracts that organizations sign when working with us.
Here is the Bonfire Press Kit + Brand Guidelines blog post. Below, you can click to view the Figma Prototype of the Full Brand Guidelines.
Bonfire Brand Guidelines - external Facing
